The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Remember when sneaker deals were just about putting your name on shoes? Michael Jordan’s $10 million deal with Nike was huge in the ‘90s. But then Shaquille O’Neal made his Dunkman logo worth billions ...

The biggest deals combine talent, influence, and strategic vision, leaving an indelible mark on sports and culture alike.

Tiger Woods’ 82 PGA Tour victories and Roger Federer’s 20 Grand Slam titles established them as global icons long before ...

Sportico dropped its list of the top earning women's athletes and, again, tennis players dominated. Ten of the top 15 earners came from the sport.