The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Walmart CEO Doug McMillon emphasized Walmart’s unique advantages for advertisers. To connect the dots for advertisers, Walmart plans to acquire TV maker Vizio for $2.3 billion. Impressively, is global ...

With discretionary spending slipping among lower-income households, both companies are shifting investment and pricing ...

Walmart Inc.’s WMT global strategy relies heavily on its investments in key markets like China and India, with Flipkart leading its e-commerce and advertising initiatives. These two regions are ...

Walmart has acquired Vizio for $2.3 billion. The attraction to Vizio was based on its advertising software. WalMart acquired Jet.com in 2016 and shut it down just a few years after buying it. Back ...

The name Walmart (NYSE: WMT) doesn't usually conjure up images of upscale shopping, but the discount supermarket giant, which happens to be the largest company in the U.S. by sales, has recently ...

As we enjoy the festive season, one Walmart advertising expert has revealed some of the best shopping deals taking place this holiday season. With the holidays upon us there's no better place to shop ...

Walmart Inc.’s WMT advertising growth was a major highlight in the second quarter of fiscal 2026, showing how the company is creating a new source of revenues beyond traditional retail sales.