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Apple Expects Slower Growth
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Apple CEO Tim Cook called soaring memory prices a 100-year flood on his final earnings call, as iPhone 18 Pro DRAM costs are 272% above the prior model.
Billions of dollars are being poured into a new wave of AI technology. But will it pay off?
Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ subscription tier, but whether or not that'll be enough isn't yet known.
Apple is reportedly preparing a 7-inch AI home hub, new Apple TV, and updated HomePod mini as Siri becomes central to its smart home strategy.
The company has been able to weather a market storm as more AI-focused firms have struggled.
Apple vs. Open AI Explained: The Battle for AI Gadgets Begins With a Juicy Lawsuit
Apple is planning to let users pay to increase their AI limits, with upgrade possibilities available through iCloud+. During today's earnings call for the third fiscal quarter of 2026, Apple CEO Tim Cook said it's early,
Should you buy Apple at a near-$5 trillion valuation?
A Fortune analysis looks at Apple's strategy of skipping the AI infrastructure arms race.