With Nova and other initiatives, Amazon is looking to use AI to build on its position in the cloud market. The company leads rivals Microsoft and Google in the cloud infrastructure market with 31% market share as of the end of the third quarter, according to Synergy Research Group.

The company’s Nova models can help power generative AI applications. Amazon’s cloud computing division, Amazon Web Services, announced a new family of foundation models called Nova to power generative AI applications at its re:Invent conference on Tuesday.

Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova. There are four text-generating models in total: Micro, Lite, Pro, and Premier. Micro, Lite,

Amazon announced a new set of AI models known as Nova Reel and several other AI initiatives at the company's annual conference.