So Hollywood is finally making a move to try to protect intellectual property from generative AI. Disney and Universal have together filed a lawsuit against Midjourney, the company behind one of the most popular AI image generators, over rip offs of characters and art styles from the likes of The Simpsons and Star Wars.

Disney and Universal are the first major Hollywood studios to file copyright infringement lawsuits against AI companies, marking a pivotal moment in the ongoing fight by artists, newspapers and content makers to stop AI firms from using their work as training data.

Two huge movie studios are suing Midjourney, claiming the firm’s AI has been trained on their copyrighted material – the entrance of the Hollywood giants into this legal fight could be a watershed mom

The companies said Midjourney’s "bootlegging business model" is an attack on "the hard-working creative community that brings the magic of movies to life."