Spider-Man: Brand New Day has done it, setting a new all-time opening day record at the box office in North America. It has beaten the opening-day gross of Avengers: Endgame by over $10 million and emerged as the biggest opening day of all time at the North American box office.

Curry Barker's horror hit "Obsession" made more in its 25th day at the domestic box office than some of the highest grossing films of all time.

Many movies now start showing on Thursdays, and the box office returns from those screenings have become an important part of their success.