Ford is offering employee-pricing to American car buyers despite tariff uncertainty. How this campaign could be a win-win for the company and drivers.

Ford CEO Jim Farley announced Wednesday on CNN that the automaker is extending its “employee pricing” offer to car buyers for another month, through July 4, to encourage sales to consumers nervous about rising prices because of new tariffs on imported cars and auto parts.

Ford Chief Executive Jim Farley said Wednesday that President Trump’s tariff changes help but don’t go far enough. On Tuesday, President Trump announced [changes to tariffs on auto parts that go into