Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

The automaker is ending production of its electric pickup while planning a series-hybrid F-150 and a new low-cost EV platform. “The company is shifting to higher-return opportunities,” Ford says.

Ford says the next generation of the F-150 Lightning pickup truck will transition to a range-extended EV powertrain.

After confirming plans to end production of the all-electric F-150 Lightning, Ford’s CEO said the $70,000 EV pickup didn’t

From the death (and reincarnation) of the F-150 Lightning, to silly high transaction prices for new Cadillacs, to a pay-to-play frunk, things aren’t the way they were yesterday. Here, we’ll round up the biggest news stories of the last 24 hours on AutoBlog and divvy them up into

Ford announced a series of moves in its EV business, pivoting to a hybrid and extended range EV (EREV) strategy instead of full EVs, and will take a whopping $19.5 billion in charges related to the move.