Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

Jaguar Type 00 availability . Jaguar has made it clear that the 00 is a concept vehicle that embodies the values of its new design philosophy. The company's first production car w