End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

It’s official, WhatsApp ’s latest update is bringing ads to the platform.