Chart-topping K-pop group NewJeans announced Thursday their decision to leave their label ADOR, accusing the company of "mistreatment".

Chart-topping K-pop group NewJeans have said they are leaving their agency after accusing it of "mistreatment" and "manipulation". The five-member girl band announced their departure from Ador, a subsidiary of powerhouse label Hybe, in a late-night press conference held on Thursday.

Members of NewJeans, one of the most popular K-pop groups, said on Thursday that they were leaving their agency ADOR, a subsidiary of powerhouse label HYBE .

K-pop superstars NewJeans officially declared they plan to part ways with Hybe Co., in a dramatic step that could spark legal battles between the music powerhouse and the girl group.

K-Pop group NewJeans called an emergency press conference on November 28, and announced they are leaving their agency and management group ADOR, a subsidiary of entertainment group and label HYBE. The group blamed an “insincere attitude” for the contract termination,

Over in South Korea, the future of HYBE-owned label ADOR has been thrown into uncertainty after K-pop girl group NewJeans, the label’s primary source of income, announced Thursday (November 28) that they are terminating their contracts with ADOR.

The announcement by the pop group soon started circulating on social media and NewJeans became one of the top trends on X.

K-pop group NewJeans has officially severed ties with ADOR, the agency under HYBE that also manages BTS, after issuing an ultimatum two weeks ago. The five members demanded changes or threatened to terminate their contract, citing mistreatment and concerns over the company’s management.

The five members held a late-night press conference to announce their departure from the agency and said they would like to work with Min Hee-jin, the former chief who left ADOR. "Once we leave ADOR,

Members of NewJeans will terminate their contracts with their agency ADOR, the members told reporters in an emergency press conference on Thursday night.