A fresh trademark filing and Ford’s “Model T moment” tease point to the return of a cult classic car-pickup hybrid. This time ...

As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

While delaying two major EVs, Ford hints at a surprising new electric truck and the return of a forgotten nameplate ...

🛻 Ford’s promised “Model T moment” on Monday might include an “affordable” small electric pickup truck called Ranchero ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

Ford filed a patent for the name less than a week after hinting at a new "Model T moment" for the company, possibly telling us the name of its upcoming pickup.

If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better than the Mustang Mach-E and Capri EVs.

Ford has leaned on its historic nameplates for new vehicles lately. Obviously, the brand revived the Bronco name for its Jeep ...

The Ranchero's new 18L size and gorgeous seasonal colors like Black Forest Green make the $200 price tag completely worth it ...

I got my hands on Yeti’s new Ranchero Backpack to test it out. I packed it full, wore it around town and even dropped it off a cliff. Here’s my honest review.