As Olympic Champion Simone Biles and former NCAA gymnast Olivia 'Livvy' Dunne took center stage at the Kentucky Derby, they spotlighted a growing trend: the rising market power of women’s sports stars.

Simone Biles made a show-stopping appearance at the 2025 Kentucky Derby over the weekend, turning heads in a glamorous lilac ensemble.  Accompanied by her husband, Jonathan Owens, Biles joined a star-studded crowd that included celebs like Chris Tucker,

Olympian gymnast Simone Biles and her NFL husband Jonathan Owens stole the spotlight at the Kentucky Derby, but Biles is not stopping there as she prepares for another major event — the 2025 Met Gala.