As an added safety feature, the shoes don’t feature any branding that hint at there being an AirTag inside them. They look like every other sneaker that Skechers sells, making them one of the more covert ways to keep tabs on where your kids are.

A commercial for the new line of shoes describes the "clever secure hidden compartment" where parents can hide the AirTag and notes that your child won't be able to feel it in their shoes. The shoes are machine‑washable and available for sale now. An Apple AirTag is not included.

Skechers gets it, and they’re not judging. They’re leaning in hard with their new “ Find My Skechers ” line—a collection of kids’ sneakers that come with a secret twist: a built-in, hidden chamber in the sole designed to hold an Apple AirTag.