On Friday, January 24, Target announced it would scale back or end programs that promote diversity and cease participation in outside surveys, such as the Human Rights Campaign’s annual Corporate Equality Index. The trend has been widely viewed as a response to right-wing attacks on DEI initiatives.

Twin Cities Pride officials have reacted to Target’s recent pull-back on its diversity programs, announcing that the Minneapolis-based retailer would be allowed no role in the organization’s festival or parade.

The retailer has been the subject of boycott calls since an internal memo revealed a rollback of its DEI programs.