Despite the White House's statements, Ford's top executive recently said he could not promise consumers wouldn't pay more.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies,

Amazon said it is not displaying tariff price hikes on products on its main website, denying an earlier report that it had planned to show consumers just how much President Donald Trump’s tariffs will raise the price of items. The company issued its statement swiftly after the White House publicly criticized the tech giant.