CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. "If you dislike change, you will dislike irrelevance even ...

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

The report explores how augmented reality (AR) and virtual reality (VR) are moving beyond experimental use cases and becoming practical tools for marketing, sales enablement, and customer experience.

From Vodafone elves to Lego treasure hunts, Jeremy Stern, CEO, PromoVeritas delves into the growing trend of brands taking a leap into the phygital world to boost engagement and stand out from the ...

Audible, the audio storytelling platform owned by Amazon, has launched an out-of-home (OOH) marketing activation that is being billed as the world’s largest global augmented reality (AR) campaign to ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...