Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art. Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where ...

Apple’s latest advertising strategy might be engineered more to make you tingle than to buy a new iPhone. The tech giant released four autonomous sensory meridian response (ASMR) videos on Wednesday ...

From ocean waves to ASMR whispers, sound-based sleep aids are becoming a go-to for better rest. Whether it’s green noise, rain playlists, or iPhone’s built-in ambient sounds, these tools help quiet ...

Apple’s Shot on iPhone series has highlighted photos and video taken with iPhones for several years now. Today, the company published a new series of four videos titled ‘Apple AMSR’ that were shot on ...

Apple has released four Apple ASMR videos that were shot on the iPhone to its Apple YouTube channel, each focusing on different popular triggers. ASMR stands for Autonomous Sensory Meridian Response.