In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

GetHookd has announced an AI-driven creative intelligence platform designed for performance marketers who are looking to improve ad performance ...

These opportunities have been around for a while, but the general population turns to ChatGPT when they’re looking for a ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads and optimize Google Ads campaigns Businesses leave money on the table because they ...

Miami, Florida / Syndication Cloud / March 8, 2026 / GETHOOKD LLC Meta advertising isn’t just big — it’s massive and ...

Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. Google Ads will assign an individual score to each campaign type, and provide a combined score at the ...

Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...

Advertising agency expands into generative engine optimization, helping e-commerce brands appear in AI-generated purchase recommendations ...

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

What happens if you apply all of Google’s PPC recommendations? Here's what I found out when a client asked to get his Google Ads optimization score to 100%. It isn’t unusual for companies to offer ...