Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos. Brands should look to their agencies to be a true data-driven ...

EZLynx today announced the recent release of EZLynx Agency Pulse. This first of its kind automated agency report aggregates data from EZLynx Rating Engine and EZLynx Management System into actionable ...

Creative Artists Agency, or CAA, is widely known in the entertainment and sports industry as a talent agency that excels at building and maintaining relationships. It has strong relationships between ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Analytics are an essential tool for marketing and business growth. They can play a crucial role in driving the success of performance marketing campaigns by providing valuable insights into the ...

Winston-Salem, NC-based independent advertising agency The Variable has acquired Data Crunch, an applied AI and advanced analytics company. The transaction follows a number of collaborations on client ...

And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, and ...

Fishawack Health enhances its omnichannel capabilities with the acquisition of closerlook, a data analytics and digital native healthcare agency specializing in intelligent omnichannel marketing ...

Under her leadership the agency is ‘just starting’ to really understand what it means to apply data as a strategic asset. This summer will mark Dr. Lindsey Saul’s one-year anniversary as the ...