As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach -- picking agencies for the moment in reaction to leadership or ...

As client value shifts toward strategic thinking, creative judgment and real collaboration, agencies are rethinking hiring, ...

For years, companies hired agencies in silos. One firm handled branding. Another managed media. A third owned web development. Sales operations lived somewhere else entirely. Leadership teams often ...

Coco Rocha, a model who has a management and ownership stake in Nomad Mgmt Modeling Agency and has served as brand director, works with models to help them develop strategies for their careers. She ...

P&G, the world's largest advertiser, continues to try to shake up marketing, which has been evident in its efforts to demand greater transparency in digital marketing and in previous moves that, like ...

Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...