Amazon's biggest Fire TV update yet is finally here

Amazon's latest Fire TV update is one of its largest in years and includes a complete redesign of the Fire TV user interface.
Analytics Insight

Amazon Rolls Out Google TV-Inspired Fire TV Update in the US with Faster Performance

Amazon has started rolling out the Amazon Fire TV redesign in the United States. The company first unveiled this new look at ...
9to5google

Amazon Fire TV redesign rolling out next month and it’s literally a Google TV clone [Gallery]

Amazon is rolling out a new Fire TV homescreen redesign that, well, looks a whole lot like Google TV. Announced at CES 2026, Amazon says that it is redesigning Fire TV “to be cleaner, ...
TechCrunch

Amazon revamps Fire TV, launches its own ‘Artline’ televisions with frames at CES

Amazon is rolling out a Fire TV redesign that puts more focus on the content, while also simplifying the navigation and layout. The update represents the first major Fire TV release in years ...