Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Embedding analytics in applications is a smart way to expose insights and decision-making capabilities directly in employee workflow and customer-facing apps. Today, many organizations are developing ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...

Explore prescriptive analytics and its role in optimizing business decisions through machine learning. Learn its advantages, ...

Data analytics has been transformative for effective business operations, especially since generative AI went mainstream in late 2022. Real-time insights drawn from enormous datasets, which include ...

Business intelligence software is very powerful, and self-service BI brings that power to business users and others who may lack BI expertise. But the very existence of BI software is based on a ...

The history of analytics is filled with promises about empowering the entire business to be more data-driven. Technology trends like data visualization, self-service, the cloud and even the term ...

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a sign of the growing importance of mobile analytics, App Annie has ...

Streaming service Deezer has launched a dedicated analytics app for podcast creators, joining other podcasting platforms already offering analytics like Google Podcasts and Stitcher. Deezer is now the ...

Large language models (LLMs) are becoming a commodity. A year after ChatGPT’s release, there’s a straightforward formula to launch an AI assistant: Stick a wrapper around GPT-4, hook it up to a vector ...

BARCELONA, Spain—The video intelligence solutions provider NPAW has announced that it will be releasing an updated version for App Analytics and showcasing the new features at IBC 2024. With the new ...