Apple’s AI Gadgets Don’t Sound Groundbreaking at All

Apple will reportedly focus on computer vision to make AI gadgets that sound a lot like other, existing, AI gadgets.

Apple Launches New 'Sales Coach' App

Apple today debuted a new Sales Coach app for the iPhone and the iPad, replacing the former SEED app. Designed for Apple Store and Apple Authorized Service Provider (AASP) employees, Sales Coach provides training resources and information useful for Apple device sales.

Apple ramps up work on glasses, pendant, and camera AirPods for AI era

Apple is accelerating development of three new wearable devices, a category also being pursued by OpenAI and Meta Platforms.

Four Takeaways From Apple’s Entry Into Video Podcasts

Apple's announcement about supporting video podcasting on its platform has been applauded, yet there are still concerns from podcasters about restrictions.

Apple announces exclusive March event. What we know so far.

Apple invited select tech experts and media to a "special Apple experience" scheduled for March 4 in New York City, London and Shanghai.

Apple’s newest AirTags are already on sale if you’re looking to upgrade

The new item trackers offer greater precision and range, making it easier to find your belongings.

You Don't Need to Buy Apple Stock. Here's Why

The tech giant has been a big winner for years, but there's a simple reason why many investors can leave it out of their portfolios

Apple CarPlay Just Got A Lot More Interesting

A new iOS 26.4 beta reveals video streaming and third-party AI chatbots inside Apple CarPlay, with usage restricted to parked vehicles

Apple’s New Low-Cost MacBook Is Shaped By Walmart’s Experiment

The blueprint for Apple’s new low-cost MacBook A18 Pro wasn’t born in a lab in Cupertino. Instead, it was defined in the aisles of an American retail giant.