Research suggests that around 6 in 10 B2B buyers now prefer to complete most of their buying process without speaking to a sales rep. That confirms what many of us are already seeing: Digital paths, ...

Vereigen Media's analysis shows that high-performing B2B organizations are responding by prioritizing: First-party data intelligence that maintains 1:1 customer interaction and compliance. Human ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business ...

The MarTech & Integration track at B2BMX 2026 explores the latest technologies that are redefining automation, integration, ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week.

Plus, why acquiring new customers are not the best way to growth.

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...