SEMAI study of 25,540 URLs finds ChatGPT, Gemini, and Perplexity cite different content one strategy leaves B2B brands ...

The most successful marketers go beyond the AI hype and invest in growing their teams’ skills, cross-functional muscles, and ability to adapt.” — Stephanie Stahl, managing director, Content Marketing ...

Consumer brand managers are no strangers to market research. Consumer packaged goods (CPG) brands often invest significant time and money in B2C market research, trying to understand their audience’s ...

Putting together a market research project can be a big task, especially if you want to ensure that it delivers insights that will be of real use to your business. There are a number of elements to ...

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data, and automating first-pass reporting—while human judgment remains the ...

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires.

A little research can go a long way. But even a little can be hard to do when you’re on a tight deadline. A little research can go a long way. But even a little can be hard to do when you’re on a ...

The current quarter showed a continued focus on B2B ARR growth and API-driven transformation, with 14% growth in both platform subscription revenue and ARR, compared to Q1’s 18% platform subscription ...