The revival of the Borgward marque three years ago by a Chinese truckmaker, a grandson of company founder Christian Borgward, pallets of renminbi and vaguely Audi design cues was always ambitious.

Back in 2015, Borgward announced it was back from the dead. The name and trademark had been sold to a Chinese company, and less than a year later, Zombie Borgward had a car to sell called the BX7. It ...

STUTTGART -- The rebirth of the iconic German brand Borgward with Chinese backers appears to be foundering. Borgward began selling cars in China and Europe after Foton, the commercial vehicle ...

Beiqi Foton Motor Co. plans to invest 4.4 billion yuan ($667 million) in Borgward Group, the German carmaker it revived four years ago. The investment, intended to strengthen Borgward's businesses, ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

The Isabella is perhaps the only Borgward model that those enthusiasts who know Borgward can readily name, so it was only a matter of time that the reborn brand cashed in on its most recognizable ...

A veteran auto industry official is going to head the attempt to relaunch a famous German brand that stopped making cars 54 years ago. Ulrich Walker, who formerly headed China operations for ...