In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Lufthansa Group has unveiled a new brand identity as part of its efforts to “evolve from a group of airlines into an ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

An adaptive brand identity—basically, a design system that has the flexibility to change depending on context— isn’t entirely new. But Luke Powell and Jody Hudson-Powell of Pentagram’s London office ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Usually you update a visual identity because the desired brand perceptions—what you want to convey to the world—have changed. That wasn’t really true here, the desired brand perceptions were largely ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Today, Lufthansa Group debuts its new look, with a new logo, color palette, and brand identity. The design aims to highlight ...

Eye-catching visuals, memorable branding and smooth, interactive digital experiences are just a few reasons brands are putting time, money and the best creative minds behind design. From graphic and ...