Branding in 2025 is a challenge. There are more touchpoints than ever to think about – you've got to get your head around apps, digital billboards and LinkedIn, and depending on the project, design ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Deloitte Digital, the global creative consultancy with parent company Deloitte, just solved one of the biggest challenges of scaling internal branding by going all in on a generative AI–powered design ...

The guard is changing at the Golden Arches as longtime chief marketing and customer experience officer Tariq Hassan departs and is replaced by Alyssa Buetikofer. Currently chief marketing officer (CMO ...

Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. Global and industry-wide events like the pandemic can be difficult to ...

(MENAFN- EIN Presswire) EINPresswire/ -- The successful conclusion of the 2025 Employer Branding Creativity Awards marked not only a key industry moment, but also a turning point in how employer ...

Crafting a brand that grabs attention and also keeps it, blending visionary leadership with cutting-edge marketing. In today’s fast-paced tech world, creating a standout brand is more than a necessity ...

Building a personal brand online presents challenges that many professionals struggle to overcome. We asked industry experts to share one challenge they’ve faced while building their personal brand ...

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group known for its brands Versace, Jimmy Choo, and Michael Kors, released its third-quarter earnings on February 5, 2025. The company faced ...

When it comes to branding, having a recognizable name can be the ace up your sleeve that sets you apart from the competition. After all, brand awareness is the cornerstone of marketing success. Take ...