A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack. Customers today produce a huge volume of data throughout all the touchpoints that ...

Like a handful of companies thrust into the CDP category, Simon Data predates the acronym’s hype. Simon Data co-founder and CEO Jason Davis saw the need for a data layer accessible to marketing while ...

Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. On top of that, ...

In an era defined by data privacy concerns, evolving consumer behaviors, and the ongoing deprecation of third-party cookies, enterprises face a pressing need to prioritize first-party data as a ...

In many ways, technology has transformed advertising. The ability to use data and analytics to inform marketing decisions has had profound effects on the industry. Programmatic media buying and ...

BOSTON--(BUSINESS WIRE)--Klaviyo, a marketing automation and customer data platform that drives revenue growth for businesses of all sizes, today announced the Klaviyo Customer Data Platform (CDP).

E-commerce experiences leave a lot to be desired. Unless you know exactly what you want and are only looking to find that product and make a purchase, most commerce sites don’t make it easy or fun to ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, an AI-powered enterprise customer data platform (CDP) for ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

The future of work is hybrid. The future of marketing is agentic. The future of brand trust rests on identity.