Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...
Digital advertising platform Magnite (NASDAQ:MGNI) in Q1 CY2026, but sales rose 5.5% year on year to $164.4 million. Its ...
Analysts have fine tuned their view on Viant Technology, with a fair value price target now set at $17.50, slightly below the previous $17.60 figure. This small adjustment sits alongside research that ...
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform ...
Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...
Amagi, an agentic industry cloud platform, has made its In-Content Ads available through the Amagi ADS PLUS marketplace, opening programmatic access to ads embedded directly into linear video across ...
In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...
CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...
As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.
CTV fraud risk is being supercharged by AI and rising across markets, according to DoubleVerify’s latest Global Insights ...
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...
CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...