Vibe says more than 5,000 brands have used its self-service TV-buying ad platform — and 10% of the ads it runs are created ...

Comcast expanded its Universal Ads platform with new Audience and Mobile Measurement Partners. The update brings more digital ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The in-stream ad formats will allow free, ad-supported streaming TV (FAST) channels to create ...

By bringing Mobile Measurement Partners into its Business Partners Program, Universal Ads is extending independent measurement tools widely used across search, social, and display into premium TV, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. It's back to the future in Hollywood. Streaming is starting to look like the TV days of old.

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Google TV has introduced a new ad format that throws a gigantic QR code on top of the subject matter. Ads on Google TV have changed a lot over the past few years, with the platform originally showing ...

More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds. By Rick Porter Television Business Editor An early promise of streaming ...