MINNEAPOLIS — Cheerios kicked off its sixth annual Spoonfuls of Stories program yesterday as part of National Children’s Book Week, which runs through Sunday. Five million children’s books have been ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Families buying boxes of Cheerios will find a prize inside -- not a ...

Bookshout has a novel business model, partner up with established companies to give away free e-books. The company has just ironed out a new literacy campaign with Cheerios to give away free titles ...

One local author’s children’s book is coming to a cereal aisle near you. Award-winning children’s book author Tammi Sauer has been selected by General Mills to be a part of the Cheerios Spoonfuls of ...

Two children's authors discovered through contests sponsored by General Mills' Cheerios are being published in hardcover by Simon & Schuster Books. The writers are the first two winners of a new ...