Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

McDonald's and Coca-Cola seem determined to ruin our holiday cheer this year with AI. Each company has released a holiday-themed commercial, and each is terrible in its own way. And if the online ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

You might think that such an ambitious and high-profile project would warrant the very latest camera technology, but Frederik ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...