When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Forbes contributors publish independent expert analyses and insights. I write about entrepreneurship and wellness and am a CEO. Direct-to-consumer (DTC) e-commerce, an online-only business model, ...

There's no doubt that we live in an extremely competitive economic environment. With the costs of living rapidly increasing, consumers are more hesitant to let go of their hard-earned money. This ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Today’s consumers have access to more information than ever before—and the power to make their own healthcare decisions. As a result, consumer insights have become a necessity. From marketing ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.