At the Fast Company Innovation festival, moderator Ben Baer (left) and NielsenIQ’s Ramon Melgarejo discussed how synthetic respondents are enhancing product development. BY FastCo Works For more than ...
When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...
Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. There is a monster problem facing all marketing leaders: the ...
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