The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple ...

More than two years ago, Google fired the starting gun in the ad industry's race towards a cookieless future. While some progress has been made in advance of the impending sea change in digital ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Todd Tran, chief strategy officer, Teads. In preparation for the cookieless future, ...

The “cookieless future” has been much-discussed during the last few years, with plenty of opinions coming from marketers (like myself). However, the vast majority are not prepared to take action. It ...

Almost all services that use cross-domain user tracking are based on a single identifier. For the past 20 years, this single identifier has been based on third-party cookies—the standard that is ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

Connatix President and CRO, Jenn Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers are preparing, and how both can create stable revenue streams. As ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In 2020, Google announced its plan to phase out third-party cookies, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patti Boyle As marketers ...

With Google set to end the use of third-party cookies by 2023, ad tech is bracing itself for a sea change. But what will this mean for the industry? Rather than a crisis, does the shift away from ...

Derek Slager is the co-founder and CTO of Amperity, the leading customer data platform (CDP) for enterprise consumer brands. The future of data is changing for independent ad tech players. While ...

The following was previously published in an earlier edition of Marketing Insider. The “cookieless future” has been much-discussed during the last few years, with plenty of opinions coming from ...