Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Once you have event tracking setup within the code on your site, the data will automatically start pulling into the “Events” section of your Google Analytics dashboard.

Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool also allows you to view helpful reports that display page views and other important traffic statistics.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

SEO strategies and methods for measuring performance are always changing, and Google Analytics is generally at the forefront of these rapid changes.

Is Your Google Analytics Code Up to Date? Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account ...

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.