Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

DraftKings (NASDAQ:DKNG) rose sharply in postmarket trading after reporting Q3 results and issuing its full-year outlook for 2024 and 2025. Revenue increased 13% year-over-year in Q4 to $1.39 billion, ...

Twilio is experiencing strong double-digit revenue growth, robust enterprise customer acquisition, and improving profitability, supporting an upgrade to a strong buy. Customer monetization trends are ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...