Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Leading loyalty marketing veterans Fabio Santoro and Leandro Torres to bring CLMP™ certification and world-class ...

The new mark symbolizes Forza’s precision, innovation, and unwavering commitment to customer success. The Eagle doesn’t ...

As retailers around the world try to put their best foot forward in the new year, they’ll likely see some key changes coming to the loyalty space.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

New research finds companies that treat customer privacy as a strategic priority — not just a compliance requirement — can gain a measurable competitive ed ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

For customers, returns are often when customer experience and loyalty is really tested. A confusing process, long wait times, or inconsistent answers can undo months of brand trust in minutes.

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...