Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.
Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026. The email says, "Starting on ...
Europe is known for spending money more quickly than anyone can say “aperitivo.” A daily budget of $50 might seem absurd when one imagines expensive cafés in Paris and mountain towns in Switzerland.