Novitaz, a company that provides marketing research services to the retail and hospitality industries, is preparing to launch a loyalty card containing an active 433 MHz RFID tag complying with the ...

Retailers are continuing to invest in their digital platforms and strategies, with a new focus on incorporating in-store digital experiences. Retailers are continuing to invest in their digital ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

“BUT I TOOK a picture of the coupon with my phone,” the man told the checker at the supermarket, pointing at the photograph ...

Swiftly to provide Quad's In-Store Connect with CPG content as part of a seamlessly integrated omnichannel experience for brands and retailers Earlier this year, Quad established itself as a leader in ...

In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch of in-store shopping. As more and more people get vaccinated, they will return to ...

Recent years have shown us that we must expect the unexpected. Tech disruptions in the form of varying, industry-wide innovations are majorly impacting how businesses operate on some fundamental ...

OptiSigns works seamlessly with any Smart TV, Amazon Fire TV or Google Android TV devices and displays promotional content, photos, slideshows, even videos and animations. The App makes uploading, ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

This winter, several grocery chains will pilot a News America Marketing (NAM) digital media network that will feature national brand and local advertising, as well as the retailers’ promotions.