A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider Vertis ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Have you seen TV or direct mail ads for reverse mortgages? I'm going to guess that you have, especially recently, since the volume of mail ads has increased dramatically over the last few years. The ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

RSVP Direct Mail Advertising, the industry-leading luxury direct mail company, has announced the expansion of its marketing services to Las Vegas. Local resident and entrepreneur, Tim Knifton, leads ...

WASHINGTON — How sure is the post office that direct mail advertising works? So sure it’s willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging more direct-mail ...