In the first of a new series in partnership with the IPA, The Anatomy of an Outcome, we dive into how B2B battery brand ...

Azamara Cruises has announced a strategic partnership with Procell to launch Procell InSite onboard its small cruise ships. The professional brand of the Duracell Company, Procell InSite is a ...

Procell, the professional brand of the Duracell Company, and Azamara Cruises, an award-winning small ship cruise line, leader in Destination Immersion® and Extended Destination Days, announce a ...

Procell needed to drive sales and SOM of B2B batteries to companies over 1000 employees in North America. To do this, Procell had to engage the most feared homo economicus of procurement, redefining ...