Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

Sit back, relax, and enjoy the soothing sounds of my daily makeup routine! 🎧💄 From soft brush strokes to gentle tapping, this ASMR makeup session is the perfect mix of beauty and relaxation. 💕 ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...