As the president and CEO of a company that produces software-enabled solutions for other businesses, one of my biggest goals is to design products that create a compelling user experience. One ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

At the Design Develop Transform conference in Belgium last week, design researcher/futurist Kelly Kornet and I presented this framework we've been developing on and off for a couple of years.

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

To cite this work: Jones, D. P. (2025). On the importance of ethnographic approaches to researching anti-ableist research cultures. Disability Dialogues. Sheffield: iHuman, University of Sheffield.