Parents and children were lined up around the block in melting snow to be the first to play and shop in the newly reopened FAO Schwarz Friday. Three years after it closed its beloved toy store on ...

The iconic FAO Schwarz toy store is set to reopen in New York City after it was shuttered three years ago, according to a post on the store's Instagram account. "News is out! We're coming back to life ...

Dwayne Johnson played the role of Santa Claus as he bought gifts for everyone shopping at an iconic toy store in New York City. In an Instagram clip posted on Wednesday, December 20, the doorman ...

NEW YORK - Ahead of the holidays, Toys "R" Us is opening FAO Schwarz boutiques in some of its stores and relaunching the iconic toy store's website. The announcement gives the first clear indication ...

NEW YORK CITY (WABC) -- Iconic New York City toy maker FAO Schwarz is celebrating 160 years in business. The store planned a day full of festivities at their Rockefeller Plaza flagship on Saturday ...

(NEW YORK) — It was true love in New York City’s most iconic toy store. These former FAO Schwarz employees’ engagement video on the famous Big Piano has gone viral after the “magical” store closed its ...

The digital transformation of the retail industry challenges retailers, but they seem to be realizing that authenticity, customer service and relevance are critical. That’s certainly the case at FAO ...

The FAO Schwarz toy store on New York City's Fifth Avenue is taking a final bow. The store is closing its doors for good on Wednesday night — though it may reopen elsewhere in midtown Manhattan. Owner ...

For instance, if your child lives for putting things together (and taking them apart even more) or has a deep passion for video games like Minecraft, Super Mario, or Sonic, give them a couple of LEGO ...