The argumentum ad hominem (orad hominem for short) is a fallacy that consists in attacking a person instead of his argument or belief. It is, perhaps, the most common fallacy committed on the Internet ...

Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really ...

Speak like an insider! Welcome to Snopes-tionary, where we'll define a term or piece of fact-checking lingo that we use on the Snopes team. Have a term you want us to explain? Let us know. Also known ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...

What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

Logical fallacies are mistakes in arguments. For example, if someone says that something is better solely because it is more "natural," this is the appeal to nature fallacy. If someone presents two ...

As the holidays approach you will probably get into political and cultural debates with family and friends. We at Snopes have put together a guide on the nature of fallacies, particularly false ...