Fender teams up with mega-star Li Ronghao – marking its first-ever signature model for a guitarist from mainland China

Speaking about this breakthrough release, incoming Fender CEO and current President of Fender APAC, Edward ‘Bud’ Cole, says, ...
TwinCities.com

Fender’s direct-sales model has dealers fretting

Fender’s curvy Stratocasters, Telecasters and Jazz Basses have been must-have features of guitar shop walls for decades. Music retailers, including mom-and-pop shops and big national chains such as ...
Yahoo

Fender finally releases John 5’s Ghost signature model – and it's one of the most striking Telecasters ever made

Fender has launched John 5’s hotly anticipated new signature guitar, the limited-edition Ghost – a ridiculously sleek Telecaster unlike any other currently on the Big F’s books. The guitar itself – in ...
MusicRadar

NAMM 2012: Fender introduces new Blacktop guitar models

NAMM 2012 PRESS RELEASE: Fender is proud to introduce three highly distinctive new additions to its acclaimed Blacktop series, a family that expands the sonic horizons of classic Fender models with ...
MusicRadar

Fender launches the Vintera II series, offering new vintage-inspired models in rare custom colour finishes, and the return of rosewood fingerboards

Fender has unveiled the Vintera II series, and we had all best take a deep breath because there is a lot in here as the Big F comprehensively refreshes its vintage-inspired Mexican-built range of ...
Autoblog

Hot Wheels and Fender create line of diecast model-inspired guitars

Hot Wheels has teamed up with Fender to release a line of 16 one-of-a-kind guitars and basses inspired by some of its diecast models. Priced on par with a used car, these are the kind of instruments ...