According to some scholars, the origin of the Ferrari logo dates back to 1692, when identical patterns were discovered on a military banner for the Duke of Savoy. Ferrari, however, has its unique ...

If there's one brand that loves its heritage and history, it's Ferrari. It has always been in the same factory, making cars of the same color, with the same V12 engine configuration obsession, and the ...

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Ferrari stands as one of the world's most celebrated luxury car brands, with its legendary prancing horse emblem frequently associated with affluence and success. Emblazoned on his aircraft's side was ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.

If you described a carmaker's logo that has a yellow shield with a prancing horse on it, I think it's a pretty safe bet that anyone would think you were describing Ferrari's logo, because, well, ...

Ferrari have finally proceeded to changing their Formula One logo, as a result of the controversy regarding their current one. As reported by several media earlier this year, there were some concerns ...

There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

Ferrari on Thursday revealed a new logo for the 2011 Formula One season. The new logo will replace the barcode Ferrari had used for the last several years, until controversy broke out earlier this ...